Hi! I'm Rebeca Narváez, but you can call me Bebeca :)

Sr. Product Designer based in Buenos Aires.

I've spent 5 years designing digital products across fintech, healthtech, ecommerce, and consumer apps, and more a decade building visual communications. That combination means I think in systems and I design with craft and orientated to results.

My process starts before the wireframe. I tend to dig into context — the business model, the industry dynamics, the real reason a user behaves a certain way — because surface-level research produces surface-level solutions. I want to understand the "why" behind the problem before I propose anything.

I've worked mostly in lean setups: directly with founders, developers, and stakeholders, owning the full design scope from discovery to handoff. That autonomy taught me to make decisions with incomplete information and defend them with reasoning — which is most of what product design actually is.

I use AI as a workflow tool — to compress research cycles, stress-test ideas, and move faster on production. It doesn't replace the thinking. It creates space for more of it.